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Fast Company Highlights Masters of Design

This months Fast Company (available at all good news outlets) have an article on the Masters of Design, the online version can be found here.

The area of design in particular product design is something Irish companies need to take seriously, with so many Irish SME’s and startups seeking to enter international markets (pushed by Enterprise Ireland amongst others) it is critical that international tastes and not good, but great design is taken into account.

The areas covered include turning dreary public spaces into pillars of the community, combining beautiful objects with economic and sustainable objectives, and looking at design in big companies. A fascinating analysis and a good read for anyone interesting in the design side of creativity and innovation.

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