Home > Uncategorized > Groupon Joins Buying Frenzy

Groupon Joins Buying Frenzy

So Groupon has obviously decided it is better to acquire its way into new markets rather than set-up themselves. With political and cultural differences, it is understandable why they would buy into the Japanese and Russian markets by buying Qpod and Darberry in the last week. This is on top of their recent German acquisition of Citydeal. Of course they face competition in home and international markets but having raised over $170 million, the organisation has a war chest to crunch on the competition pretty hard and buy-out leaders in significant markets

Launched in November 2008, Groupon features a daily deal on the best stuff to do, see, eat, and buy in a variety of cities across North America, Europe and now further afield. Founded in Chicago, Groupon can offer deals that aren’t available elsewhere, by promising businesses a minimum number of customers. It will be interesting to see what it does in the UK market if anything, and if Ireland is too small a market for them to care about or not.

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