Home > Uncategorized > Slacktivism better than Nothing

Slacktivism better than Nothing

In last months addition of Fastcompany magazine, Nancy Lublin of Do Something, a social enterprise based in New York, wrote an interesting article on the text/click level of activism, or so-called ‘slacktivism.’In it she talks about whether it  is a good idea or not. I like Nancy, and indeed cover her and her organisation in the Ryan Academy Social Enterprise Development module.

She talks about this new ‘movement’, the merger of the words ‘slacker’ and ‘activism’ and points to its origin as those annoying wristbands for charities or causes that were popular a few years ago (also known as a form of  ‘consumption philanthropy’ if you want to be semantic about it).  She outlines the recent launch of the ‘massivegood‘ movement, where you can make a contribution to a charity when you pay for airline tickets, hotel rooms, car rental etc. She also talks about the freerice game that has actually done measurable goodness, by donating 76 billion grains of rice (her figures) to the UN.

Obviously technology is now being exploited by the social sector either through donations (Haiti comes to mind) or to support particular causes. At least a generation is getting involved albeit in a limited way. I think I share the underlying tone of the article that suggests we want people to get more involved, more than a few clicks of the mouse. But until then I guess the social sector will continue to use this as a marketing and fund-raising tool.

See the whole article here.

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