Home > Uncategorized > Plumpy'Nut Goes International via Franchising

Plumpy'Nut Goes International via Franchising

We have talked about the Plumpy’Nut product on this blog before, the food product that is designed as high protein food for crisis situations. The French company (Nutriset which was founded in the 1980’s) is now planning to develop international factories to create the product, obviously to shorten their supply chain but with the benefit of creating jobs in the developing world. The company is now led by the founders daughter, Adeline Lescanne. It plans to open a plant in earthquake-hit Haiti later this year.

On their website they state that: ‘Due to the success of RUTF (ready-to-use therapeutic food) for the home management of severe malnutrition, Nutriset has wished to ensure sustainable availability of the plumpy range in user countries, without having to rely on the supply by one producer only (Nutriset).  To date, plumpy products are the only RUTF that can be produced locally. The franchising system seemed to be the best to set up the “plumpy’nut in the field” network: it is based on the transfer of Nutriset’s know-how (production, management and distribution) to a local, independent producer known as “Franchisee”.’

The company now has franchisees in a number of African countries. Franchising a social enterprise system is a great way to scale the product in a way that can have a faster impact and sometimes can help with the financial cost of expanding the company. It also helps control quality of product and/or the brand in the field. An interesting lesson for Irish social enterprises.

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  1. Clopha Deshotel
    June 8, 2010 at 18:51

    One article calls it a “fast-food wonder snack” and here it is called a “high protein food,” so I assume it is both. And what about all of the vitamins and minerals that fortify the peanut butter? Needs some new terminology – plus they are not doing for a return-hungry board of investors! Your posting here does a very good job of being cogent and concise.

    • June 8, 2010 at 23:30

      Hi

      Thanks I guess it is a ‘fast food wonder’ if you are buying it in your local shop but a ‘high protein food’ if you haven’t seen any food in a while! Food that doesn’t need to be rehydrated is always good for disaster zones or areas that have water as a basic issue. There are other companies looking at similar and I am sure some of them won’t be social enterprises.

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